Stories
Stories have been bringing people together ever since the dawn of time. Nothing is as genuine as open communication that sparks a dialogue. Here you’ll find human stories on the topics we’re passionate about. Nothing out of the ordinary—just opinions, articles and stories penned by our Chief Passion Officer, Ben Walpoth.
Hospitality
Opinion Piece
World Cup 26 – America Forgot the Welcome
U.S. hotels are behind Canada and Mexico in World Cup 2026 bookings. This opinion piece looks at why hospitality starts before check-in.
Private Banking
Hnwi-Playbook
Has Hong Kong Taken Switzerland’s Wealth Crown?
Hong Kong overtook Switzerland for the first time to become the world’s largest cross-border wealth hub. A closer look at why the Swiss wealth crown
Longevity
Opinion Piece
The Longevity Gold Rush and the Shovel Sellers
Everyone wants to live longer, but in today’s longevity gold rush, the people getting richest are often the ones selling the shovel.
Watchmaking
Opinion Piece
The Royal Mistake – AP’s $400 Problem
Audemars Piguet and Swatch got everyone talking. But from a luxury branding perspective, did the Royal Pop strengthen AP, or dilute what the brand stands